Successful businesses often rely on a strong and distinctive brand. Your brand communicates your company’s values and reflects the level of quality your customers expect. Based on positive past experiences or recommendations, people associate your brand with trust.
But what happens when another business registers and uses a similar name or logo for the same type of products or services? Customers may become confused, disappointed, or worse—mistakenly believe that subpar products came from you. This confusion can damage your reputation, cost you customers, and lead to online backlash, including negative reviews wrongly attributed to your business.
This is why actively fighting trademark infringement—and the registration or use of similar trademarks—is essential. With thousands of new trademarks filed daily, it’s a growing challenge.
Why Are So Many Conflicting Trademarks Registered?
In many countries, official trademark offices do not check whether a new trademark infringes on existing rights. That responsibility is left to the trademark owners.
What’s more, many trademark applications are filed without proper clearance searches. Applicants are often unaware of earlier rights, which should be considered to avoid potential legal issues.
👉 Check if your brand name is available
That means a trademark that clearly conflicts with yours can still be registered and used. It’s the trademark owner’s own responsibility to actively monitor trademark filings. So, what’s the most efficient way to do that?
What Is Trademark Watching?
We continuously scan the official trademark registers and alert you if we detect a trademark or logo that is identical or confusingly similar to yours, and registered for identical or comparable products or services.
These early alerts give you the chance to respond quickly—before the trademark becomes active in the marketplace—so you can protect your rights and limit potential damage to your brand.
Without monitoring, you risk trademark dilution, loss of customers, and time-consuming legal conflicts.
Trademark watching is a proactive way to protect your trademark from infringement and confusion.
Why Is Trademark Watching Essential?
New trademark applications are published in public registers. Once a trademark passes the formal checks, it is published, and an opposition period starts—lasting 1 to 3 months, depending on the country. During this time, you can file a formal opposition based on prior rights such as an earlier trademark or even a company name.
If you miss this deadline, taking legal action becomes more difficult and expensive. And once the other party launches their brand, they’ll be less likely to back down due to their investment and marketing efforts.
Without trademark watching, you may only find out about a conflicting trademark once it is already in use—on websites, at trade fairs, or through confused customers.
👉 Learn what to do if someone files a conflicting trademark
Even though the data is publicly accessible, keeping track yourself is nearly impossible. Thousands of trademarks are filed daily, and conflicts may arise not only from identical trademarks, but also from those with phonetic, visual, or conceptual resemblance.
Watching helps you to:
- Save time – quickly identify potential issues
- Avoid high legal costs – act early and avoid long and costly legal conlficts
- Prevent use of infringing trademarks – stop trademark damage before it starts
This last point is crucial: once a conflicting trademark is in the market, resolving the issue becomes far more complex and expensive. Early action is key.
Our Approach: Focused and Practical
We only send you alerts that truly matter.
- Carefully filtered alerts: You only receive notifications about trademarks that are relevant and infringe your trademark rights
- Clear first advice: Each alert comes with a short explanation or recommendation—so you immediately know your options, without wading through complex legal language.
Try Trademark Watching Free for 1 Year
Get to know the benefits of trademark watching with our free one-year trial. We’ll monitor your trademark and alert you to potential conflicts—without any obligations.
Your trial will not be renewed automatically. We only continue the service with your explicit approval.
Regions & Pricing
Benelux
€110 for up to 3 classes
€45 for each additional class
European Union (EU)
€250 for up to 3 classes
€60 for each additional class
International / Worldwide
€370 for up to 3 classes
€100 for each additional class
Prices exclude VAT.
Conflict mediation and legal procedures are billed hourly, with a clear cost estimate provided in advance. We’ll never proceed without your explicit approval.
Interested or Have Questions?
Let’s talk! We’d love to hear about your brand and help you protect what you’ve built.
